Why We Don’t Put Our Prices On The Website (And Why That’s Actually In Your Favour)

Why We Don't Put Our Prices On The Website (And Why That's Actually In Your Favour)

EXCERPT

Every week, someone calls Pinnacle and asks how much it costs before they've asked anything else. Here's why that question, asked first, is the one thing guaranteed to give you the wrong answer.

CONTENT

Every week someone calls us and leads with the same question.

How much does it cost?

It's a fair question. But it's also the wrong one to ask first.

Here's why.

Imagine looking at a car online. No photos. No specification. No description of what you're actually getting. Just a price. Would you buy it? Would you even know if that price was fair?

Of course not. The price only makes sense once you understand what you're getting.

Personal training in Southampton is exactly the same.

What you're actually buying

You're not buying a session. You're not buying an hour of someone's time.

You're buying a change in direction.

You're buying a coach who learns how you move, how you recover, what your history is, what your life actually looks like. You're buying a programme built around you specifically. Not a template. Not a plan someone else used last month.

You're buying access to an environment with no mirrors, no bravado, no egos. Just people getting on with the work.

And at Pinnacle, you're buying access to our coaching app. Built by us. Used by every member. The thing that keeps the coaching happening on the days you're not in the gym.

Why one session a week isn't enough

Most people come to us thinking one session a week is the answer.

It isn't.

One session a week is a start. But if that's all you have, the other six days are uncoached. Unstructured. Undirected. And the results reflect that.

What we build with our members is a relationship between the sessions and everything around them. The app fills that gap. Your coach is still with you on the days you don't see them in person.

That's what makes the difference. Not the hour. Everything around it.

So why no prices on the website?

Because a price without context is meaningless.

If you see a number before you understand what Pinnacle is, what it feels like to train here, what our coaches actually do, you will compare us to something we are nothing like.

You will compare us to a gym membership. Or a class pass. Or that PT you tried once who gave you a programme on a spreadsheet and disappeared.

That comparison isn't fair on you. It leads you to the wrong decision.

We would rather you call us. Come in. See the space. Talk to a coach. Understand what you are actually committing to.

Then the price makes complete sense.

Come and talk to us at pinnaclept.co.uk.